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93.8% (21)
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93.3% (21)

Skims

SKIMS is the culmination of Kim’s personal experience with shapewear and underwear, fueled by her passion to create truly considered and highly technical solutions for every body. King & Partners was tasked to create a digital experience that perfectly translates Kim’s vision and provides optimal paths for customers seeking solutions for various areas. With 95% of traffic on mobile, the experience was rigorously thought out and tested with a mobile first approach.

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92.9% (21)
93.8% (21)
93.8% (21)
93.3% (21)

Credits

Designed by King & Partners

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Why this site won

SKIMS is a slick and extremely well-thought out and presented site promoting an innovative new product. The iconic imagery throughout elevates the experience and combined with the video content and easy shopping flow makes this a best-in-class ecommerce site.